IT´S ALL ABOUT YOUR BRAND Brand & Marketing Manager/Consultant with expertise in developing brand experience campaigns, copywriting, and advertising. Extensive knowledge of creative direction in film, photography, web development, media, and event productions. Sales, marketing, and branding activities worldwide since 1988.
AGENCIES & STUDIO An experienced team leader with international managing skills. I’m a consultant in Sweden today working as director of operations at ACROSS AGENCY and also on a daily basis as a creative director at the digital-social media agency CREATIVE PEOPLES. I live in the south of Sweden, 5 minutes from Lund where I also support my partner in life, Petra Torolfsdotter, with STUDIO1833.
BRAND EXPERIENCE I have worked as a creative consultant worldwide within lifestyle-, fashion-, retail-, automotive- and destination industries for more than 30 years and still do so, for conscious clients. I’m operating on-demand with or without my teams worldwide. I am a creative at heart and an entrepreneur by choice. Always looking for a challenge.
LIFESTYLE My focus and devotion have always been to create great products and brand experiences, to develop and represent unique brands, to manage projects, and motivate teams. My roots are Swedish but my family comes from diverse places like Sycamore, USA, St Petersburg, Russia, and Valois, France. I traveled the world for 30 years as an event & show producer and also as a producer, performer, musician & DJ, JEAN BENETONE.
I have a passion for Tuscany-Italy, Mallorca-Spain, and spend all the time I can with my family and our dog, Benjilito.
CREATIVE So diversity is in my structure, in my creativity, and in my business approach. But I’m truly an aesthete and visualizer who turned out to be a great creative director, team leader, and project manager.