Take a stand
It’s perfectly natural to want to fit in – to stick with what’s familiar and play it safe. But for a brand, playing it safe is a dangerous business. You need to stand out.

Keep it simple
If a brand strategy or campaign rationale is difficult to understand, it’s probably wrong. The best brands are built on a simple concept. The devil is in the details.

Great ideas take time
To think and re-think breakthrough creative solutions often takes a lot of time and effort. But not always. Sometimes the best ideas are the first to emerge. Believe in yourself.

Prototype early and often
Brand strategies, mission statements, and positioning concepts are often essential and almost always helpful. But the real test is creative execution. The sooner a strategy can be prototyped creatively, the sooner it can be evaluated and refined. Never be afraid of change.

Stay open and inspired
Inspiration is an attitude – a willingness to entertain the illogical, to stretch beyond personal taste, to embrace what you may initially dismiss, to ask questions and stay curious. Look to everything and anyone for inspiration. Stay open minded, always.


Create Proposals
Before landing a job, creative consultants must show prospective clients what they have to offer. Creative consultants develop engaging proposals for each new client, and proposal styles –whether textual, audial, or visual – are unique for every project.

Provide Updates to Clients
Creative consultants work one-on-one with clients throughout the content development process. They are responsible for providing clients with updates each step of the way, which requires digital or in-person communication.

Revise and Edit
In creative industries, frequent revision and editing is a major part of content development. Creative consultants make changes based on client and managerial requests, and these revisions are often time-sensitive.

Collaborate with Team Members 
Creative consultants often work with others – such as fellow consultants, technical experts, and management – to complete the final product. This collaboration includes sharing ideas and being responsive to criticism and the work methods of other professionals.

Research and Collect Data 
In many industries, creative consultants collect modern data and perform market research. They use various sources to gather these statistics and use the data to effectively reach target audiences.